The task of this campaign was to change established opinion about Aeroflot as heavy old-fashioned soviet company with terrible client service. 

That time Aeroflot changed a lot. They made complete re-branding and repainted airplanes. And to support new image of the company we developed this campaign.

The Creative Idea based on basic human truth that if you feel good and you are in a good mood you perceive the whole world in a very positive way.